Best Competitor Campaigns For Twitter Ads
Competitor campaigns will be able to make good response only if you make them paid and you will be able to search only a particular group of people who do product research or those who are searching for a vendor. There are few people who don’t prefer to run the competitive campaigns in a search engine as it can be easily visible to their competitors. But there are ways that can help in making the competitor campaigns more helpful without making any payment.
1. Follower targeting- This option in Twitter only targets users whom they follow which gives you a perfect way to make your ad to be easily visible to the Twitter users following your competitors. It is very easy to use the follower targeting as you just need to include competitors handles to the products to make your ads more specific. Make sure to create your own individual campaign for each group as it is not possible to make ad groups in Twitter. But this can give an effective result if you are planning to do it in a great way. Using this option is very simple and you will be able to target the followers with the ads.
2. Contextual targeting- It is possible to target only the users using your competitor keywords with the help of contextual targeting. There are 2 types in contextual targeting which includes targeting the users timelines and search results. Targeting the users Timelines, looking for users in Twitter who have already tweeted using the same keywords that you are using now. Search results, looking for Twitter users who are looking for the keywords that you planning to target. In the competitor campaigns you must create 2 separate contextual campaigns for using the keywords based on your ads place. Twitter is one among the social media platform that is used by many people express their concerns about products and to get a fast response as customer service. To create contextual campaign, first include the keywords that you don’t want to make your ads visible.
3. Look-a-likes- This option is considered to be a difficult one as it will not target competitor directly. Try to create landing pages on the campaigns listed and also pixel them using unique remarketing pixel. You can set up Twitter campaign for each audience to target only the look-a-likes. To do this, just include the tailored audiences in your campaign settings, then tick the box for adding it to the lookalikes. There is no need to include audiences in this option as you will not be targeting them. Now you will be able to target look-a-likes who have tweeted to your competitors with one of the source such as ads and searches. Twitter also has match types similar to the paid search campaigns even though the match types will not be the same. Always try to create Twitter campaign only if the look-a-likes seems to be big enough for targeting.
